Bit.ly URL Shortener - Short URLs & Custom Free Link Shortener | Bitly
Bitly’s Connections Platform is more than a free URL shortener, with robust link management software, advanced QR Code features, and a Link-in-bio sol...
Server IP address resolved: Yes
Http response code: 200
Response time: 0.46 sec.
Last Checked: 01/22/2025
Bit.ly attracts 304,934 unique visitors daily, generating 390,315 pageviews. The estimated value of bit.ly is 5,131,827 USD. Each visitor views approximately 1.37 pages on average.
According to Majestic's traffic estimates, bit.ly ranks 21 globally, with the majority of its visitors coming from Japan, where it holds the 729 position.
Bit.ly is hosted by GOOGLE-PRIVATE-CLOUD - Google LLC, US in United States; however, migrating the server to Japan could further improve page load times for the majority of users.
See the list of other websites hosted by GOOGLE-PRIVATE-CLOUD - Google LLC, US.
Bit.ly is registered with the .LY top-level domain. Explore additional websites within the .LY zone.
A recent examination on (April 20, 2024), indicates that bit.ly has an expired SSL certificate issued by DigiCert Inc (expired on May 15, 2024). Click the "Refresh" button in the Safety Information section for updated SSL details. See the list of websites using SSL certificates issued by DigiCert Inc.
According to Google Safe Browsing, Google Safe Search, Symantec and Web of Trust bit.ly appears to be a safe domain.
Based on Google's Mobile-Friendly test, bit.ly is optimized for mobile and tablet devices.
Audience Geography. Where are bit.ly visitors located?
| Country | Visitors |
|---|---|
 Japan JP | 12.8% |
| India IN | 12.7% |
| Indonesia ID | 9.9% |
| Korea KR | 5.1% |
| United States US | 4.9% |
| France FR | 3.7% |
| Italy IT | 3.5% |
| Germany DE | 3.1% |
| China CN | 3% |
| Other | 41.1% |
| Country | Pageviews |
|---|---|
| Japan JP | 12.8% |
| India IN | 12.5% |
| Indonesia ID | 10.2% |
| Korea KR | 4.8% |
| United States US | 4.7% |
| Italy IT | 3.9% |
| China CN | 3.8% |
| France FR | 3.3% |
| Germany DE | 3.2% |
| Other | 41.1% |
| Country | Rank |
|---|---|
| Indonesia ID | 157 |
| Israel IL | 578 |
| Romania RO | 605 |
| Singapore SG | 702 |
| Korea KR | 718 |
| Japan JP | 729 |
| Italy IT | 739 |
| France FR | 844 |
| Spain ES | 875 |
| India IN | 906 |
| Philippines PH | 930 |
| Chile CL | 950 |
Where do visitors go on bit.ly?
| Subdomain | Pageviews |
|---|---|
| bit.ly | 99.87% |
| other | 0.13% |
| Subdomain | Pageviews per User |
|---|---|
| bit.ly | 1.3 |
| Subdomain | Reach |
|---|---|
| bit.ly | 99.96% |
How popular is bit.ly?
| Period | Global Rank | Global Rank Delta |
|---|---|---|
| past 3 months | 1904 | -1026 |
| past month | 1283 | -2959 |
| past week | 1511 | 980 |
| yesterday | 4122 | 959 |
| Days | Pageviews Rank | Pageviews Rank Delta | Pageviews per Million | Pageviews per Million Delta | Pageviews per User | Pageviews per User Delta |
|---|---|---|---|---|---|---|
| 90 | 4804 | -2478 | 134 | 51% | 1.28 | 2% |
| 30 | 3255 | -6752 | 194 | 230% | 1.3 | 2% |
| 7 | 3879 | 2394 | 17 | -59.267% | 1.3 | -3.03% |
| 1 | 10498 | 1926 | 69 | -16.29% | 1.3 | 5% |
| Days | Reach Rank | Reach Rank Delta | Reach per Million | Reach per Million Delta |
|---|---|---|---|---|
| 90 | 1352 | -723 | 364 | 49% |
| 30 | 903 | -2119 | 568 | 220% |
| 7 | 1075 | 710 | 480 | -58.088% |
| 1 | 2950 | 723 | 210 | -20.09% |
We gather website safety and reputation data and compare it with available third-party sources so we calculate own safety and trustworthiness rate based on information that we get.
Norton ConnectSafe evaluates bit.ly for any unsafe and insecure content. The results are critical for families with young children.
SafeSearch is used as a parental control tool to filter out any inappropriate for your children search results on your devices: phones, tablets or personal computers.
Malware: not found.
Phishing: not detected.
Unwanted software: not found.
Harmfull applications: not found.
Google Safe Browsing notifies when websites are compromised by malicious actors. These protections work across Google products and provide a safer online experience.
McAfee assesses bit.ly for a meaningful set of security threats. Featured dangers from annoying pop-ups to hidden Trojans, that can steal your identity, will be revealed. McAfee does not analyze bit.ly for mature or inappropriate content, only security checks are evaluated.
The WOT calculates reputation of the bit.ly. This reputation system receives ratings from users and information from third-party sources, assesses the bit.ly for safety features and confirms, whether bit.ly is suitable for children.
| Domain | bit.ly |
| Issuer Organization | DigiCert Inc |
| Issuer | DigiCert EV RSA CA G2 |
| Algorithm | RSA-SHA256 |
| Valid form | 05/12/2023 |
| Expiration | 05/15/2024 |
| Signed | Certificate is not self signed |
| Additional Domains |
bit.ly www.bit.ly |
ASN ID: 396982
ASN Title: GOOGLE-PRIVATE-CLOUD - Google LLC, US
Last Update: 04/20/2024
#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/resources/registry/whois/tou/
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/registry/whois/inaccuracy_reporting/
#
# Copyright 1997-2019, American Registry for Internet Numbers, Ltd.
#
ASNumber: 396982
ASName: GOOGLE-PRIVATE-CLOUD
ASHandle: AS396982
RegDate: 2018-08-15
Updated: 2018-08-15
Comment: *** This ASN is used for Google Private Cloud ***
Comment:
Comment: Direct all copyright and legal complaints to
Comment: https://support.google.com/legal/go/report
Comment:
Comment: Direct all spam and abuse complaints to
Comment: https://support.google.com/code/go/gce_abuse_report
Comment:
Comment: For fastest response, use the relevant forms above.
Comment:
Comment: Complaints can also be sent to the GC Abuse desk
Comment: (google-cloud-compliance@google.com)
Comment: but may have longer turnaround times.
Comment:
Comment: Complaints sent to any other POC will be ignored.
Ref: https://rdap.arin.net/registry/autnum/396982
OrgName: Google LLC
OrgId: GOOGL-2
Address: 1600 Amphitheatre Parkway
City: Mountain View
StateProv: CA
PostalCode: 94043
Country: US
RegDate: 2006-09-29
Updated: 2017-12-21
Comment: *** The IP addresses under this Org-ID are in use by Google Cloud customers ***
Comment:
Comment: Direct all copyright and legal complaints to
Comment: https://support.google.com/legal/go/report
Comment:
Comment: Direct all spam and abuse complaints to
Comment: https://support.google.com/code/go/gce_abuse_report
Comment:
Comment: For fastest response, use the relevant forms above.
Comment:
Comment: Complaints can also be sent to the GC Abuse desk
Comment: (google-cloud-compliance@google.com)
Comment: but may have longer turnaround times.
Comment:
Comment: Complaints sent to any other POC will be ignored.
Ref: https://rdap.arin.net/registry/entity/GOOGL-2
OrgTechHandle: ZG39-ARIN
OrgTechName: Google LLC
OrgTechPhone: +1-650-253-0000
OrgTechEmail: arin-contact@google.com
OrgTechRef: https://rdap.arin.net/registry/entity/ZG39-ARIN
OrgAbuseHandle: GCABU-ARIN
OrgAbuseName: GC Abuse
OrgAbusePhone: +1-650-253-0000
OrgAbuseEmail: google-cloud-compliance@google.com
OrgAbuseRef: https://rdap.arin.net/registry/entity/GCABU-ARIN
OrgNOCHandle: GCABU-ARIN
OrgNOCName: GC Abuse
OrgNOCPhone: +1-650-253-0000
OrgNOCEmail: google-cloud-compliance@google.com
OrgNOCRef: https://rdap.arin.net/registry/entity/GCABU-ARIN
#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/resources/registry/whois/tou/
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/registry/whois/inaccuracy_reporting/
#
# Copyright 1997-2019, American Registry for Internet Numbers, Ltd.
#
Domain Name: bit.ly
Registry Domain ID: 24501-CoCCA
Registry WHOIS Server: whois.nic.ly
Updated Date: 2022-04-18T03:12:18.153Z
Creation Date: 2008-05-17T22:00:00.0Z
Registry Expiry Date: 2032-05-17T22:00:00.0Z
Registrar Registration Expiration Date: 2032-05-17T22:00:00.0Z
Domain Status: clientDeleteProhibited https://icann.org/epp#clientDeleteProhibited
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Registry Registrant ID: h9HSy-B8DNL
Registrant Name: bitly operations
Registrant Organization: Bitly, Inc.
Registrant Street: DPT 5006
Registrant Street: 601 W 26th St, 3rd Floor, STE 357
Registrant City: New York
Registrant State/Province: NY
Registrant Postal Code: 10001
Registrant Country: US
Registrant Phone: +64.66785610
Registrant Email: hostmaster@bit.ly
Registrar: Libyan Spider Network (int)
Registrar Abuse Contact Email: abuse@register.ly
Registrar Abuse Contact Phone: +1.8448469791
Name Server: ns-1372.awsdns-43.org
Name Server: ns-705.awsdns-24.net
Name Server: ns-cloud-c1.googledomains.com
Name Server: ns-cloud-c2.googledomains.com
Name Server: ns-cloud-c3.googledomains.com
DNSSEC: unsigned
>>> Last update of WHOIS database: 2024-07-04T08:12:06.955Z
| Host | A Record | TTL |
|---|---|---|
| bit.ly | 67.199.248.10 | 300 |
| bit.ly | 67.199.248.11 | 300 |
| Host | MX Record | Priority | TTL |
|---|---|---|---|
| bit.ly | alt2.aspmx.l.google.com | 20 | 86400 |
| bit.ly | aspmx3.googlemail.com | 30 | 86400 |
| bit.ly | aspmx.l.google.com | 10 | 86400 |
| bit.ly | aspmx2.googlemail.com | 30 | 86400 |
| bit.ly | alt1.aspmx.l.google.com | 20 | 86400 |
| Host | NS Record | TTL |
|---|---|---|
| bit.ly | ns-cloud-c4.googledomains.com | 86400 |
| bit.ly | ns-705.awsdns-24.net | 86400 |
| bit.ly | ns-1372.awsdns-43.org | 86400 |
| bit.ly | ns-cloud-c1.googledomains.com | 86400 |
| bit.ly | ns-276.awsdns-34.com | 86400 |
| bit.ly | ns-cloud-c2.googledomains.com | 86400 |
| bit.ly | ns-cloud-c3.googledomains.com | 86400 |
| bit.ly | ns-1766.awsdns-28.co.uk | 86400 |
| Host | TXT Record | TTL |
|---|---|---|
| bit.ly | google-site-verification: zhEwFAQvtUWYInQtt81loDiZmomsEmkAbuRsSSxk1YI | 3600 |
| bit.ly | miro-verification=fac1aeff65bb8e30ec8efd62a6ba02f2ce19a82c | 3600 |
| bit.ly | atlassian-domain-verification=Th+HeZjMKa3QxX9JqLt67kxMrAsEfB9gz51iuPZYjYbveQXnMLmOBQtqalJXXWmO | 3600 |
| bit.ly | 9ab819f3-2495-4611-856e-26a99cb9e4ba | 3600 |
| bit.ly | apple-domain-verification=6YYbatV9m7YWHrdw | 3600 |
| bit.ly | yandex-verification: 41b3ec866726729d | 3600 |
| bit.ly | 2205ECE8B9 | 3600 |
| bit.ly | v=spf1 include:_spf.google.com include:_spf.salesforce.com include:mailgun.org -all | 3600 |
ns-cloud-c1.googledomains.com
TTL: 21600
Email address: cloud-dns-hostmaster.google.com
Serial: 1
Refresh: 21600
Retry: 3600
Expire: 259200
Minimum: 300
Last tested: 05/24/2017
| Total Resources | 24 |
| Number of Hosts | 12 |
| Static Resources | 13 |
| JavaScript Resources | 6 |
| CSS Resources | 1 |
Last tested: 05/24/2017
| Total Resources | 27 |
| Number of Hosts | 15 |
| Static Resources | 13 |
| JavaScript Resources | 8 |
| CSS Resources | 1 |
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